This one tends to be a bigger problem for the platform speaker from what Ive seen, than for anyone else. It can certainly be true of any information marketer, but heres what Ive seen happen frequently from platform speakers.
They get the audience stirred up (in a good way), and folks are rushing to the sales table to order Speaker Xs package. But the package includes some component(s) that arent yet fully developed. According to the presentation, things will be ready to go within a couple of weeks.
But, invariably, two weeks turns into a month. Then, a month turns into two months. You get the picture. Now people are getting antsy, and refund requests begin to pour in. Its not a pretty sight.
The solution - make sure you dont sell a product from the stage that isnt yet fully developed. If you absolutely must deliver a presentation where youre selling something that isnt completed, you had better at least make sure you have some component (either physical or digital) that can be delivered to the purchasers quickly to keep them happy until the remainder of the product is ready.
How does this apply to you if youre not a platform speaker? Pretty much the same way. If youre planning a specific launch date for your information product, work the dates backwards to determine when all the product development work needs to be completed.
If you think its going to take a week to edit your audio or video, then you need to allot two to three weeks in your schedule. If you think its going to take 10 days to finish up the writing or the manual, you had better plan on 20 or more.
We see it time and time again. Information marketers who dont plan properly who are scrambling at the last minute to get things to their fulfillment house to produce the product. This can mean delayed deliveries and rush charges for jobs, neitehr of which is a desireable thing.
Whether you speak from the stage or not, be sure your product is ready to deliver when youre ready to sell it. Communication with your customers is critical. If you manage their expectations proactively, then you can minimize the potential harm from not having a product ready to go. But the keyword here is proactively. Better to just make sure its done so you dont have to worry about it.
Article Source: http://www.alltopinfo.com
About the Author (text)
Bret Ridgway is co-founder of Speaker FulFillment Services, a company dedicated to helping information marketers. To pick up your own copy of his
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